The latest report published by IMARC Group, titled “Subscription E-commerce Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on subscription E-commerce market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global subscription e-commerce market size reached US$ 117 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,453 Billion by 2028, exhibiting a growth rate (CAGR) of 65.5% during 2023-2028.

Subscription e-commerce is a modern retail model where customers subscribe to receive products or services regularly, typically monthly or quarterly. This innovative approach offers convenience and personalization, with customers often customizing their subscriptions based on their preferences. Subscription boxes can include a wide range of items, from beauty products and snacks to books and clothing, catering to various interests and needs. This business model fosters customer loyalty, as subscribers enjoy a steady supply of curated goods, and businesses benefit from recurring revenue streams. Subscription e-commerce has gained popularity due to its ability to create a sense of anticipation and surprise with each delivery, enhancing the shopping experience and fostering a sense of community among subscribers. This model continues to evolve and thrive, redefining how consumers access and experience products and services in the digital age.

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Market Trends:

The global market is majorly driven by the increasing consumer demand for curated and personalized experiences. In line with this, the convenience of automated recurring deliveries and enhanced customer retention and loyalty are significantly contributing to the market growth. Furthermore, the rising appeal of surprise and discovery with each subscription box is positively influencing the market. The wide range of subscription categories catering to various interests is catalyzing the market. Apart from this, the ability to easily try new products or services and reduce decision fatigue in shopping propel the market. Moreover, the growing access to exclusive or limited-edition items is strengthening the market. The easy availability of sustainable and eco-friendly product options is creating a positive outlook for the market. Besides, the growth of mobile commerce and apps and the expanding subscription services into international markets are bolstering the market. The escalating partnerships with influencers and celebrities for marketing are offering numerous opportunities for the market. The rise of subscription-based streaming and digital content services is fostering market growth. Additionally, the rising integration with social media platforms for sharing and recommendations is providing a boost to the market.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

  • com Inc.
  • Blue Apron Holdings
  • Dollar Shave Club
  • Farmhouse Delivery
  • Netflix Inc.
  • Personalized Beauty Discovery Inc

Subscription E-commerce Market Segmentation:

Our report has categorized the market based on region, subscription type, application, payment mode and end user.

Breakup by Subscription Type:

  • Service Subscription
  • Subscription Box
  • Digital Content Subscription
  • Others

Breakup by Application:

  • Beauty and Personal Care
  • Food and Beverage
  • Clothing and Fashion
  • Entertainment
  • Health and Fitness

Breakup by Payment Mode:

  • Online
  • Offline

Breakup by End User:

  • Women
  • Men
  • Kids

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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