Millions of gamers worldwide like playing at real, brick-and-mortar casinos. This is despite the recent surge in popularity of online gambling. Online gambling can’t match the excitement, nightlife, and feeling of adventure that hundreds of casinos offer. While AI and VR might enhance the realism of an online encounter, nothing beats being on the real casino floor at the busiest time of day!
Contemporary casino resorts offer their patrons more than opportunities for gambling. They provide whole vacation packages that include top-notch eating, lodging, spa treatments, competitive bingo, bowling, water parks, amusements, and much more. One of the most popular types of entertainment and relaxation where people may have fun and make money is casino gaming!
So, it is important for online gambling platform providers to develop tech-forward platforms. The online gaming experience should keep users engaged. It appears that a lot of mid-tier casinos are still operating on outdated websites. This hurts commerce and reduces the number of people who can visit a casino or resort. Many of the current trends in casino web design use old-fashioned graphics, and static or flat designs without movement. There is a general lack of realism to capture the thrill and excitement of a real casino floor.
In light of this, we set out to investigate the top casino website design trends.
Top Design Trends For Cutting-Edge Online Casino Platform
With the current trends in web design for casino websites, technology is becoming important for everything. From enhancing the visitor experience to optimizing casino marketing, an update is necessary. Casinos need to have an updated website that uses the latest trends and technology.
Furthermore, few sectors of the economy depend as much on establishing and preserving brand loyalty as the casino industry. Casinos tend to congregate for a variety of reasons, which is fantastic for patrons but raises competition for the casinos. Because of this, developing and maintaining brand loyalty is even more important.
Let’s examine the top website design trends for casinos that make innovative use of technology and are intended to encourage repeat business and brand loyalty.
Player Portals: Gamers desire real-time information on their own kiosk. This updates them on their account ranking and earnings around the clock. But, with the advancements in technology for designing and developing casino websites, player portals are capable of much more. All in a lightning-fast and ultra-secure environment.
Besides, it also provides information on qualifying deals and promotions on rooms and dining experiences. This also includes player messaging, discounts, reimbursements, free check cashing, and ATM vouchers. Casinos can foster loyalty by providing game-specific information such as point balances and statuses, progressive numbers, and next-level enticements.
A casino’s player portal can promote to a certain clientele, regardless of the loyalty incentives the casino chooses to offer.
Visually Rich Site: Casino websites should include a lot of high-quality images, distinct animations, movement, color, and excitement from a design standpoint. Magic and possibilities can be evoked by using images such as stars, shimmering gold coins or chips, and whirling dust.
A lot of websites concentrate on flashing lights and slot machines, but the romance is in the possibility of winning! So, before your guests even come, rich visual images can set the mood and create the ambiance.
Player Loyalty Platforms: Player loyalty programs provide players with incentives in the form of targeted awards. You can redeem them on an online merchandise redemption platform that can boost traffic and visits. This might be a virtual website that offers player-specific credits and discounts, or it could be an online store that sells real goods.
This gives you another incentive to keep playing in addition to the obvious one of winning money. Earning more points to exchange for that awesome hoodie with the casino’s emblem.
Progressive Jackpot Totals In Real-Time: Custom API technology may provide an auto-updating feed for the current progressive jackpot totals. Using the newest web design trends for casino websites to reward players and promote interaction. One of the best ways to attract gamers who might not return is to keep an eye on the totals.
The numbers associated with progressive jackpots, also known as grand prize payments, may be quite big. Seeing those numbers slide over your screen might make you want to make sure you don’t miss out.
Automated Guest Messaging: A fantastic approach to promote to your players and offer messages is through integrated management systems for automated guest messaging. Players who are on-site or away from the resort can use IMS messaging.
You can also use guest messaging with an automated two-way chat system. This is to respond to questions from housekeeping, handle early guest needs or requests, take food and beverage orders, send surveys or request reviews after the visit, and answer asked questions (FAQs).
Mobile Responsive, Advanced Speed, and Security: Today, all casino websites must be quick, safe, responsive, and mobile-friendly. More than 65% of internet users visit websites via smartphones.
Google not only measures how pages load, but it also has the ability to penalize your site if it loads too or, worse, not rank it at all in search engines. Make sure your development team is aware of the value of speed when designing your new website. They should also know how to cut external scripts, optimize and compress pictures, decrease CSS and JavaScript files, and choose CMS plugins.
Chat Bots: People adore chatbots; who doesn’t use Alexa or Suri for a variety of queries and tasks? They provide a quick and efficient means of obtaining the information clients need before they become irate and leave the website.
Artificial intelligence (AI) in the form of chatbots may be a useful addition to websites where users may have queries or need explanations. Chat Bots work best when you give them a name and a personality through animated images. They are ideal for mobile devices as well as PCs and laptops.
There’s no reason a consumer can’t be happy while visiting your website and interacting with your reliable guest concierge, “Bob”!
Final Thoughts
As the online gaming sector grows and takes a larger part of the market, casinos need to stay up to date with new trends and technology. Casinos that follow trends have a better chance of becoming successful in the marketplace and attracting more patrons down the road.
Get in touch with Betfoc to find out more about captivating your consumers’ attention with a casino website makeover. If you’re searching for a casino game development company that has the know-how, experience, and ability to put it all together.
